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News In a Nutshell | Mar. 10, 2020
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NPB’s
Spreading Good Campaign Leans into Tech Trends
An Instagram augmented
reality filter is launched to spread positivity on social media.
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As part of the yearlong consumer campaign, Spreading Good, the
National Peanut Board just launched an augmented reality (AR) filter on
Instagram. The new filter plays into the popular AR filter trend that has taken
over Instagram since late 2019.
The Google search for “Instagram filter” skyrocketed the first week of
2020. The first viral filter discovered was the “Which Disney Character Are
You?” filter, which gained traction after celebrities and influencers started
using it in their Instagram Stories. The top three Instagram filters have been
viewed more than 50 million times.
Leaning into this trend, NPB’s Spreading Good AR filter randomly
prompts users to spread more good this year with uplifting options such as
spreading more: music, compliments, friendship, puppy GIFs, PB&Js and more.
Users start recording a video and the options shuffle through over their head,
randomly stopping on one to reveal the user’s fate.
All consumers that follow the @PeanutsHere handle on Instagram will get
the AR effect automatically recommended to them as an option on their Instagram
Story. NPB will also run paid promotion of the filter, and to drive additional
awareness to the filter, NPB is partnering with six wellness and lifestyle
influencers that will share the filter on their Instagram Stories.
More
details about the Spreading Good campaign can be found on NationalPeanutBoard.org. As a
reminder, for those looking to implement Spreading Good in your own
networks, download the Spreading Good Toolkit from NPB’s
internal resource center for detailed activation information and ideas. And of
course, follow @PeanutsHere on Twitter
and Instagram to join NPB
in #SpreadingGood this year.
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National
Peanut Board Hosts Frank Mars of Mars, Incorporated, at Headquarters in Atlanta
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Frank Mars of Mars, Incorporated (far right), and several
National Peanut Board members and staff discussed agricultural issues at the
NPB offices recently.
Frank Mars, vice president of Mars Sustainable Solutions and
member of the board of directors of Mars, Incorporated, met with members of the
National Peanut Board executive committee and staff in Atlanta recently. Mr.
Mars shared with the growers the company’s “Sustainable in a Generation” plan,
which focuses on climate, water use efficiency, sustainable packaging and land
use. Mars, Inc.’s stated goal is to reduce greenhouse gas emissions 27 percent
by 2025 and 67 percent by 2050.
Mars, Inc.’s portfolio of products not only includes its
iconic candy brands like M&Ms and Snickers, but also major food brands like
Uncle Ben’s Rice and a long list of pet food brands. Mars, Inc. also has a
large presence in veterinary clinics, such as Banfield Pet Hospital.
One of Mr. Mars’s personal initiatives, given the
requirements for tuna in pet foods, is restoration of coral reefs around the
world. He also is heavily involved in helping small-lot cocoa producers in
Indonesia and other poor countries become more diversified and sustainable
financially and environmentally. Long before the peanut genome was mapped,
Mars, Inc. was instrumental in mapping the cocoa genome, which has led to the
requirement of half the trees to produce the same amount of cocoa beans.
The National Peanut Board representatives talked about how
U.S. peanut farmers can become more sustainable through efficient water use,
less tillage to allow carbon sequestration and less greenhouse gas emissions,
and fewer trips through the field. Equally as important, U.S. peanut farmers
must be financially sustainable. Mr. Mars was genuinely interested in hearing
from growers about the financial struggles that farmers are facing due to low
commodity prices like cotton and corn, which put downward price pressure on
peanuts.
“Not often do peanut growers have the opportunity to spend
hours talking to titans of the industry, which Mr. Mars truly is,” said Bob
Parker, president and CEO of the National Peanut Board. “The meeting was a good
opportunity to share ideas both ways and foster a true partnership between
peanut growers and Mars, Incorporated.”
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On-Trend
Webinar Kicks Off NPB’s School Nutrition Resource Sponsorship
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The National Peanut Board is expanding outreach to school
nutrition professionals through a sponsorship with the School Nutrition
Association (SNA), the premier K-12 nutrition authority representing more than
55,000 members. The partnership centers on a revamp of SNA’s online Food Allergy
Resource Center and includes two new webinars and marketing activities to
promote the benefits of peanut foods in schools and best practices in allergen
management.
To kick off the sponsorship, SNA hosted a Webinar Wednesday
on Feb. 26 titled “Adopting
Top Food Trends & Managing Allergies at School Breakfast.” The learning
session featured Sherry Coleman Collins, NPB consultant and registered
dietitian nutritionist (RDN), and Donna Burke, RDN, director of the school
nutrition program in Burke County, Ga. and past president of the Academy of
Nutrition and Dietetics. Three hundred school nutrition professionals
registered for the live webinar, which covered the nutritional benefits,
affordability, flavor and food safety benefits of serving peanuts in schools;
how to take inspiration from menus and blogs and make them healthy for school
breakfast; NPB recipes; and allergen management and myth busting.
The webinar
is archived and available for free to SNA members and $20 for non-members.
Participants receive continuing education credits. If you or someone you know
works in school nutrition, please share this helpful resource with them.
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National
Peanut Board Set to Tour Arkansas Growing Area at April Quarterly Meeting
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The National Peanut Board’s next quarterly board meeting is
set for April 9 and 10 in Memphis, Tenn. Once a year, NPB chooses to meet in
one of the four peanut growing regions to see and hear first-hand about the
farming issues pertinent to the local area.
This year, NPB members, alternates and staff will meet April
9 and 10 in the Arkansas peanut growing region. In addition to general sessions
and committee meetings, farmers with the National Peanut Board and Arkansas
Peanut Growers Association will take part in a Grower Listening Session. A tour of the Arkansas peanut growing region
is scheduled, with visits to Delta Peanut Co. in Jonesboro and the peanut farm
of Cole Hawkins in Leachville.
All National Peanut Board meetings will take place at the
Peabody Hotel, 118 S. 2nd Street, Memphis. For more information,
contact the National Peanut Board at (678) 424-5750.
In previous years, meetings and Grower Listening Sessions
have taken place in the Georgia, South Carolina, Mississippi, Virginia,
Oklahoma, Texas and Alabama growing regions.
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Recipe: Crispy Thai Chicken Salad
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Its National Peanut Month and Taco Tuesday! What better way
to celebrate than with a peanut taco? This delicious taco is infused with Thai
flavor. We have to celebrate the tasty, affordable and satisfying deliciousness
that are peanuts. This crispy Thai chicken salad is perfect for stuffing into a
warm tortilla or lettuce shell. Bon Appetit’s crispy Thai chicken salad gives
you the crunch, bite and flavor you have been secretly yearning for. Follow
this link
to try the recipe, and they also provide step-by-step directions and photos.
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National Peanut Board
Calendar for March 10 – 24, 2020
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Oklahoma Peanut Commission Annual Meeting
| Mar. 12 |
Arkansas Peanut Growers Association Annual
Meeting
| Mar. 12 |
Food Allergy Education Advisory Council
| Mar. 12 |
NACUFS Regional Conference
| Mar. 22-24 |
Peanut Leadership Academy
| Mar. 23-24 |
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News in a Nutshell is a bi-monthly e-newsletter from the National Peanut Board with the latest on USA-grown peanuts in the media, marketing and promotions, food allergy news, grower resources and much more.
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Marketing & Communications Editorial Team
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Ryan Lepicier Senior Vice President & Chief Marketing Officer
Lauren Highfill Williams Director
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Cathy Johnson Associate
Keegan Treadaway Manager
Jada Linton, RD, LD Specialist
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Catherine Karanja Specialist
Sherry Coleman Collins, MS, RD, LDN Consultant
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