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News In a Nutshell | Mar. 10, 2020

NPB’s Spreading Good Campaign  

Leans into Tech Trends


An Instagram augmented reality filter is launched to spread positivity on social media.

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As part of the yearlong consumer campaign, Spreading Good, the National Peanut Board just launched an augmented reality (AR) filter on Instagram. The new filter plays into the popular AR filter trend that has taken over Instagram since late 2019.


The Google search for “Instagram filter” skyrocketed the first week of 2020. The first viral filter discovered was the “Which Disney Character Are You?” filter, which gained traction after celebrities and influencers started using it in their Instagram Stories. The top three Instagram filters have been viewed more than 50 million times.


Leaning into this trend, NPB’s Spreading Good AR filter randomly prompts users to spread more good this year with uplifting options such as spreading more: music, compliments, friendship, puppy GIFs, PB&Js and more. Users start recording a video and the options shuffle through over their head, randomly stopping on one to reveal the user’s fate.


All consumers that follow the @PeanutsHere handle on Instagram will get the AR effect automatically recommended to them as an option on their Instagram Story. NPB will also run paid promotion of the filter, and to drive additional awareness to the filter, NPB is partnering with six wellness and lifestyle influencers that will share the filter on their Instagram Stories.


More details about the Spreading Good campaign can be found on NationalPeanutBoard.org. As a reminder, for those looking to implement Spreading Good in your own networks, download the Spreading Good Toolkit from NPB’s internal resource center for detailed activation information and ideas. And of course, follow @PeanutsHere on Twitter and Instagram to join NPB in #SpreadingGood this year.

     

National Peanut Board Hosts Frank Mars of Mars, Incorporated, at Headquarters in Atlanta

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Frank Mars of Mars, Incorporated (far right), and several National Peanut Board members and staff discussed agricultural issues at the NPB offices recently.


Frank Mars, vice president of Mars Sustainable Solutions and member of the board of directors of Mars, Incorporated, met with members of the National Peanut Board executive committee and staff in Atlanta recently. Mr. Mars shared with the growers the company’s “Sustainable in a Generation” plan, which focuses on climate, water use efficiency, sustainable packaging and land use. Mars, Inc.’s stated goal is to reduce greenhouse gas emissions 27 percent by 2025 and 67 percent by 2050.


Mars, Inc.’s portfolio of products not only includes its iconic candy brands like M&Ms and Snickers, but also major food brands like Uncle Ben’s Rice and a long list of pet food brands. Mars, Inc. also has a large presence in veterinary clinics, such as Banfield Pet Hospital.


One of Mr. Mars’s personal initiatives, given the requirements for tuna in pet foods, is restoration of coral reefs around the world. He also is heavily involved in helping small-lot cocoa producers in Indonesia and other poor countries become more diversified and sustainable financially and environmentally. Long before the peanut genome was mapped, Mars, Inc. was instrumental in mapping the cocoa genome, which has led to the requirement of half the trees to produce the same amount of cocoa beans.


The National Peanut Board representatives talked about how U.S. peanut farmers can become more sustainable through efficient water use, less tillage to allow carbon sequestration and less greenhouse gas emissions, and fewer trips through the field. Equally as important, U.S. peanut farmers must be financially sustainable. Mr. Mars was genuinely interested in hearing from growers about the financial struggles that farmers are facing due to low commodity prices like cotton and corn, which put downward price pressure on peanuts.


“Not often do peanut growers have the opportunity to spend hours talking to titans of the industry, which Mr. Mars truly is,” said Bob Parker, president and CEO of the National Peanut Board. “The meeting was a good opportunity to share ideas both ways and foster a true partnership between peanut growers and Mars, Incorporated.”

     

On-Trend Webinar Kicks Off NPB’s 

School Nutrition Resource Sponsorship

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The National Peanut Board is expanding outreach to school nutrition professionals through a sponsorship with the School Nutrition Association (SNA), the premier K-12 nutrition authority representing more than 55,000 members. The partnership centers on a revamp of SNA’s online Food Allergy Resource Center and includes two new webinars and marketing activities to promote the benefits of peanut foods in schools and best practices in allergen management.


To kick off the sponsorship, SNA hosted a Webinar Wednesday on Feb. 26 titled “Adopting Top Food Trends & Managing Allergies at School Breakfast.” The learning session featured Sherry Coleman Collins, NPB consultant and registered dietitian nutritionist (RDN), and Donna Burke, RDN, director of the school nutrition program in Burke County, Ga. and past president of the Academy of Nutrition and Dietetics. Three hundred school nutrition professionals registered for the live webinar, which covered the nutritional benefits, affordability, flavor and food safety benefits of serving peanuts in schools; how to take inspiration from menus and blogs and make them healthy for school breakfast; NPB recipes; and allergen management and myth busting.


The webinar is archived and available for free to SNA members and $20 for non-members. Participants receive continuing education credits. If you or someone you know works in school nutrition, please share this helpful resource with them. 

     

National Peanut Board Set to Tour Arkansas Growing Area at April Quarterly Meeting

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The National Peanut Board’s next quarterly board meeting is set for April 9 and 10 in Memphis, Tenn. Once a year, NPB chooses to meet in one of the four peanut growing regions to see and hear first-hand about the farming issues pertinent to the local area.


This year, NPB members, alternates and staff will meet April 9 and 10 in the Arkansas peanut growing region. In addition to general sessions and committee meetings, farmers with the National Peanut Board and Arkansas Peanut Growers Association will take part in a Grower Listening Session.  A tour of the Arkansas peanut growing region is scheduled, with visits to Delta Peanut Co. in Jonesboro and the peanut farm of Cole Hawkins in Leachville.


All National Peanut Board meetings will take place at the Peabody Hotel, 118 S. 2nd Street, Memphis. For more information, contact the National Peanut Board at (678) 424-5750.

In previous years, meetings and Grower Listening Sessions have taken place in the Georgia, South Carolina, Mississippi, Virginia, Oklahoma, Texas and Alabama growing regions.

     

Recipe: Crispy Thai Chicken Salad

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Its National Peanut Month and Taco Tuesday! What better way to celebrate than with a peanut taco? This delicious taco is infused with Thai flavor. We have to celebrate the tasty, affordable and satisfying deliciousness that are peanuts. This crispy Thai chicken salad is perfect for stuffing into a warm tortilla or lettuce shell. Bon Appetit’s crispy Thai chicken salad gives you the crunch, bite and flavor you have been secretly yearning for. Follow this link to try the recipe, and they also provide step-by-step directions and photos.

     

National Peanut Board Calendar for 
March 10 – 24, 2020


Oklahoma Peanut Commission Annual Meeting  Mar. 12
Arkansas Peanut Growers Association Annual Meeting Mar. 12
Food Allergy Education Advisory
               Council               
Mar. 12
NACUFS Regional Conference     Mar. 22-24
    Peanut Leadership Academy  
 Mar. 23-24
     
   
   

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News in a Nutshell is a bi-monthly e-newsletter from the National Peanut Board with the latest on USA-grown peanuts in the media, marketing and promotions, food allergy news, grower resources and much more.

Marketing & Communications Editorial Team

Ryan Lepicier

Senior Vice President & Chief Marketing Officer


Lauren Highfill Williams

Director

Cathy Johnson

Associate



Keegan Treadaway

Manager


Jada Linton, RD, LD

Specialist

Catherine Karanja

Specialist



Sherry Coleman Collins, MS, RD, LDN

Consultant

   
 
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