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News In a Nutshell | April 21, 2020
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NPB’s "Spreading
Good" Launch Campaign Reaches 10 Million
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Substantial Emoji surpassed goal within one week.
The first activation as part of NPB’s year-long Spreading Good
consumer campaign – “Substantial Emoji” – wrapped up on Mar. 31 and proved to
be a success with consumers and brands alike. Launched on Jan. 24 for National
Peanut Butter Day, NPB gave the peanut emoji substance by turning all emoji
used on Twitter into real peanuts for peanut butter donations to U.S. food
banks.
Within just one week of launching, NPB hit the initial goal of
five million peanut emoji used on Twitter, and subsequently raised the goal. At
the conclusion of the campaign, there were a total of 5,655,609 peanut emoji
tweeted. This translates to roughly 10,500 jars of peanut butter. However, with
the high demand for peanut butter in food banks due to the pandemic, NPB will
proudly be donating the full pledged amount of 12,000 jars.
Consumers were eager to participate in the campaign by tweeting
peanut emoji themselves and sharing with friends and family. We also saw some
of our brand partners get in on the campaign by encouraging their own followers
to get involved. Finally, an unexpected yet strong advocate for the campaign
was the BTS ARMY,
fans of the worldwide South Korean pop (K-Pop) band, who shared the campaign on
social and urged their loyal followers to participate. At the conclusion of the
campaign, nearly 10 million people were exposed to the program as a result from
all campaign efforts.
The National Peanut Board thanks our partners at Crazy Richards,
Georgia Grinders, JIF, Peanut Butter & Co., and Tara Foods for helping fuel
the Substantial Emoji donations to food banks.
Now more than ever, Spreading Good has the opportunity to give
back to our communities in a big way. While the remaining activations will be
shifted to remain relevant during this time, NPB still aims to donate up to
17,000 pounds of peanuts and peanut butter total at the conclusion of the
year-long campaign. More details about the Spreading Good campaign can be found
on NationalPeanutBoard.org.
And of course, follow @PeanutsHere on Twitter
and Instagram
to join NPB in #SpreadingGood this year.
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USDA-AMS Rules Missouri a Primary
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The United States Department of Agriculture (USDA), Agricultural
Marketing Service (AMS) rule, which will be effective April 22, 2020, will add
the state of Missouri as a primary peanut-producing state under the Peanut
Promotion, Research and Information Order (Order). The Order is administered by
the National Peanut Board.
This ruling also adds a seat on the National Peanut Board for Missouri.
Under the Order, primary peanut-producing states must maintain a three-year
average production of at least 10,000 tons of peanuts. Missouri’s peanut production meets this requirement.
Primary peanut-producing states also have a seat on the Board. This
action was recommended by the Board and ensures the Board’s representation
reflects changes in the geographical distribution of the production of peanuts.
“Missouri achieving primary peanut producer state is a real milestone,”
said Bob Parker, president and CEO of the National Peanut Board. “The state’s
peanut farmers have done an outstanding job of growing peanuts, producing one
of the highest state average yields in the nation the past three years.”
Currently, the Board is composed of 12 producer-members and alternates:
One member and alternate from each primary producing state and one at-large
member and alternate collectively from the minor peanut-producing states. This
rule classifies the state of Missouri as a primary peanut-producing state and
specifies the Board will be composed of 13 peanut producer-members and their
alternates rather than 12. The members and alternates are nominated by state
producers or producer groups.
Missouri Peanut Producers Plan to Elect Nominees to National Peanut
Board Today
The organizational meeting of the Missouri Peanut Producers Association
will be held to form a Certified Peanut Producers Organization (CPPO), followed
by a nominations election to select two nominees each for member and alternate
to the National Peanut Board. Due to the national pandemic, the nominations
election will be held remotely on Tuesday, April 21 at 1:00 p.m. CDT. The
telephone call-in number is 1-800-309-2350; Access Code 958 8283 #. The # sign
is required after entry of the access code.
All eligible peanut producers are encouraged to participate. Eligible
producers are those who are engaged in the production and sale of peanuts and
who own or share the ownership and risk of loss of the crop. Eligible
candidates must be current on their assessment payments to the National Peanut
Board and, if nominated, be willing to undergo a Federal background check.
National Peanut Board member and alternate positions are unpaid.
USDA requires two nominees from each state for each position of member
and alternate. The National Peanut Board will submit Missouri’s slate of
nominees to the U. S. Secretary of Agriculture, who makes the appointments.
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“It’s the Hardest Thing I’ve Ever Done”: How
School Nutrition Pros Meet the Challenge to Keep Students Nourished During
Crisis
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By Sherry Coleman Collins, MS, RDN, LD
Recently featured on the cover of TIME magazine’s Heroes
of the Front Lines issue, school nutrition professionals are
stepping up around the country to feed America’s children in this time of need.
National Peanut Board registered dietitian consultant Sherry Coleman Collins
spoke with three leading school nutrition directors to get a sense of what
they’re going through and how peanut butter plays an important role in
alleviating food insecurity in their communities. An excerpt of the article is
below.
School nutrition professionals do an amazing job of feeding
our nation’s children every school day. Many also feed children through the
summer months through the Supplemental Summer Meals Program. They serve lunch,
many also serve breakfast and snacks, and some even serve supper. This equates
to tens of millions of meals served every day.(1)
In schools around the country, cafeterias work like
well-oiled machines. They are often the largest foodservice operator in a community
and serve hundreds or thousands of meals in just the span of a few hours every
school day. Students stand in orderly lines and select their prepared meals,
quickly entering and exiting the cafés newly nourished with the energy to
learn.
But what about when school doors unexpectedly close and
education goes 100% virtual? During the current pandemic, schools have had to
rapidly adjust to help meet the needs of their students. Even though school
isn’t in session in person, students are still hungry – and a hungry child will
have an extremely difficult time learning in the classroom and at home.
In Burke County, Georgia, school nutrition director Donna
Martin says that working in this current environment is “the hardest thing”
she’s ever done. Staffing is a challenge as many employees have children at
home themselves or are elderly or immunocompromised and unable to work. They’re
also spending more money to pay their staff and to buy necessary equipment for
meal deliveries, such as coolers, additional packaging, gloves, and wipes. Despite
the challenges, Martin and her team are serving 5,000 meals a day Monday
through Friday, including breakfast, lunch and supper to her hungry students at
sites around her county.
Martin says peanut butter is a mainstay on her menus and
she’s serving both homemade peanut butter sandwiches and Smucker’s Uncrustables
every week. Martin says she chooses peanut butter because it can be prepared
the day before and, with so many meals to prepare, the staff can only prepare
one item per day. Peanut butter, unlike some other sources of protein, holds
well and is something the kids love.
Click
here for the full article.
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Recipe: No-Yeast
Peanut Butter Bread
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As Americans
follow the advice to stay at home, people are seeking comfort in the kitchen
and doing a lot of baking. It’s no wonder then that a 1930s recipe for peanut butter bread went viral online and has been
featured in publications from Food & Wine and Delish, to the Today Show. For the baking novice, this quick
bread recipe is an easy foray into making homemade bread. Because there’s no
yeast, there’s no rising or kneading necessary. It also uses a short list of
pantry staples—like flour, sugar, milk and peanut butter—that you probably
already have on hand. The best part is that it’s ready in about an hour. It’s
an easy and comforting snack to whip up as you stay at home.
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News in a Nutshell is a bi-monthly e-newsletter from the National Peanut Board with the latest on USA-grown peanuts in the media, marketing and promotions, food allergy news, grower resources and much more. |
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Marketing & Communications Editorial Team |
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Ryan Lepicier Senior Vice President & Chief Marketing Officer
Lauren Highfill Williams Director |
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Cathy Johnson Associate
Keegan Treadaway Manager
Jada Linton, RD, LD Specialist |
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Catherine Karanja Specialist
Sherry Coleman Collins, MS, RD, LDN Consultant |
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