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News In a Nutshell | May 5, 2020
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Peanut Butter Shines Bright During Challenging Times
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People stuck at home during
this challenging time are turning to comfort foods as a way to cope with the
unknown. As Americans balance working from home and taking care of their
families, peanut butter has become a go-to staple.
Many peanut butter
manufacturers reported a huge uptick in peanut butter sales in March. Recently,
J.M. Smucker
reported
seeing unprecedented
demand for peanut butter. The company quickly implemented changes to manage supply by shifting
their focus to products with the highest demand like JIF creamy peanut butter.
They also see consumers shifting back to legacy brands like JIF.
A national specialty brand says
limited choices in some categories has led some consumers to try new
brands, flavors and packaging formats. Someone who usually buys jarred
peanut butter might try squeeze packs. Or someone who usually buys a
mainstream brand might try a natural or specialty brand. Or someone who only
buys crunchy might try a flavored peanut butter.
“The trends we’re seeing are that consumers
are turning to foods that are easy to prepare and serve, have long shelf lives,
are affordable and provide a feeling of comfort, familiarity and safety. Peanut
butter delivers on all of these,” one brand owner tells NPB.
Another big trend several peanut
butter brands report seeing is the overall increase of e-commerce. One national
specialty brand says Amazon volume is staggering. And another brand struggled to
keep up with demand generated by Amazon sales in March.
Not only are people buying
more peanut butter, they’re also talking about it more. A recent National
Peanut Board analysis found that in a recent one-month period there has been a 95
percent increase in peanut butter conversation on social media compared to last
year. *
Recent conversation around
peanut butter is driven by odd combinations or indulgent consumption moments
linked to comfort or boredom, recipes, nutrition/health tips and affordability.
Additionally, due to the high demand for peanut butter right now, consumers are
also talking about the lack of stock in retail stores, and there is also
conversation about peanut butter being highly requested for food banks.
*March 22, 2019-April 21, 2019 vs. March 22, 2020-April 21,
2020
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First Administration of Palforiza at NPB-Supported Food Allergy Center
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(L-R) Brian Vickery, M.D., and founding director of the Food
Allergy Center at Children’s Healthcare of Atlanta at Emory, alongside Ian
Bicknell. Ian was the first patient to receive the OIT drug Palforzia for the
treatment of peanut allergies.
At Children’s Hospital of Atlanta in March, 13-year-old Ian
Bicknell became the first patient in the world to receive Palforzia™êŸ·a peanut
oral immunotherapy drug (OIT) newly approved by the FDA. Ian previously
survived anaphylaxis to peanut which required ICU admission at Children’s.
Established in 2018, the Food Allergy Center at Children’s
Healthcare of Atlanta at Emory is dedicated to the study and treatment of food
allergy and related disorders. Brian Vickery, MD, is the founding director. An
accomplished researcher and pediatric allergist, Dr. Vickery led the
development of the investigational treatment for peanut allergy that resulted
in Palforzia.
The National Peanut Board was an early supporter of the Food
Allergy Center and made a donation in memory of former NPB Chairman and Texas
Board member Bob White. "Before this Center was established, there was a
huge gap in the Southern U.S. without a world-class food allergy and treatment
center,” said NPB President and CEO Bob Parker. “Georgia being the largest
producer of peanuts, it's fitting that a world-class university like Emory
started this program here and brought in solid leadership in Dr. Brian
Vickery.” Parker continued:
Like other
peanut farmers, Bob White took great pride in growing a nutritious and wholesome food.
That anyone could be harmed by eating the product he grew bothered him. During his
tenure on the National Peanut Board, Bob embraced efforts to find ways to prevent,
treat and find a cure for peanut allergy. He would have been excited to know that NPB
played a role in bringing a food allergy research center to a prestigious institution like
Emory University and thankful that support has resulted in a life-changing
treatment option for families with peanut allergy.
In addition to developing and administering OIT treatments,
the Center is continuing with five clinical trials: three peanut, one
multi-food and one egg. One of the trials tests how certain medications
combined with OIT may help people who have peanut allergy and another food
allergy.
Brian Vickery, MD, and the Emory + Children’s team continue
to make substantive progress toward their core goal of national leadership in
food allergy.
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Spring Issue of PQ Available
Online Now, In Mailboxes Soon
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The peanut export story is the focus of the new PQ magazine,
available now online and arriving in mailboxes this month. PQ examines
peanut exports over the past decade and looks at the current export situation
and ways to create opportunities and meet challenges in a changing world. Also, peanut farmers are featured as they bring
their experience, leadership and knowledge to peanut export trade missions
around the world.
Highlights include:
To be added to our list of nearly 10,000 recipients, email your
name and mailing address to peanuts@nationalpeanutboard.org.
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Recipe: Peanut Butter Banana-Frozen Yogurt Cake
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This grown-up version of ice cream cake is a little sweet
and a little salty. The
Peanut Butter Banana-Frozen Yogurt Cake gets its distinct flavor from
freeze-dried banana slices. They can be pulverized into a powder (unlike
regular dried bananas, which have a chewy texture). Try this recipe if you want
a delicious peanut buttery treat.
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News in a Nutshell is a bi-monthly e-newsletter from the National Peanut Board with the latest on USA-grown peanuts in the media, marketing and promotions, food allergy news, grower resources and much more. |
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Marketing & Communications Editorial Team |
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Ryan Lepicier Senior Vice President & Chief Marketing Officer
Lauren Highfill Williams Director |
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Cathy Johnson Associate
Keegan Treadaway Manager
Jada Linton, RD, LD Specialist |
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Catherine Karanja Specialist
Sherry Coleman Collins, MS, RD, LDN Consultant |
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