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News In a Nutshell | July 28, 2020
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NPB
Highlights Journey of a New Product from Home Kitchen to the Grocery Freezer
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As the president and owner of Crazy Richard’s Peanut Butter
company, Kimmi Wernli noticed a snacking trend and took one of her family’s
favorite recipes and launched a new product. Wholly Rollies™ all natural,
frozen protein balls are available through e-commerce, sold at retailers
nationwide and will soon be in the freezer case at more than 3000 Walmart
stores.
Ryan Lepicier, the National Peanut Board’s Chief Marketing
Officer, explores innovation with food entrepreneur and brand owner Kimmi
Wernli.
Ryan: Wholly Rollies™ were born out of your role as
mom to four children. Your home kitchen recipe was a favorite in your family
and among friends. What led you to take the leap and figure out how to launch a
new product for Crazy Richards?
Kimmi: My kids loved it whenever I would make these
peanut butter protein balls at home. By the time I had finished making a batch,
my kids were circling me like hungry vultures, and they were gone in seconds!
And then I was left with a sticky, messy kitchen and hardly anything to show
for it. Not my favorite. I knew there had to be other moms who were looking for
easy and nutritious snacks for their families, but like me, didn't have the
time to make them or to clean a sticky kitchen.
Read
the complete Q & A on NPB’s website to learn how Kimmi and her Crazy
Richard’s team took on the challenge and overcame obstacles. Kimmi also shares
this advice for aspiring food entrepreneurs: “Don't ever be afraid to ask a
question or admit that you don't have all of the answers. Instead, be humble
and grateful and ask all the questions!”
This story will be highlighted in an upcoming FMI Daily
Lead e-newsletter sent to food retail and grocery buyers and executives
with news about major retailers, trends and technology in the grocery retail
industry.
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NPB’s 2021 Program of Work Themed “The Year of Growth”
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At the National Peanut Board’s (NPB) quarterly board
meeting, held virtually July 15 and 16, members unanimously approved the FY-21 program
of work, along with a budget of $11,520,000. NPB’s FY-21 begins Nov. 1, 2020
and ends Oct. 31, 2021. Before implementation, USDA must approve the budget and
program of work.
For FY-21, the program of work will emphasize
people-centric and flexible marketing plans as NPB embraces the reality that
events and influencers may continue to look different as the U.S. comes out of
the 2020 pandemic.
“A year that has been uncomfortable for most of us can
only set us up to grow and evolve,” said Ryan Lepicier, chief marketing officer
for the National Peanut Board. “We will build on our strong program of
increasing awareness and consideration of peanut butter among Millennials and
Gen Z. And we will amplify NPB’s corporate leadership voice on several social
media platforms, sharing innovating peanut marketing efforts, peanut allergy
solutions and nutrition messaging.”
A year-long consumer campaign, “Grow It Yourself (G.I.Y.)”
will show the potential in a lifestyle that may have been overlooked by younger
generations: farming, and what life can be like when you grow it yourself. The
campaign will be digital, include charitable donations and promote peanut farmers
and their farming skills in a virtual format.
Additional strategies include early introduction work
focusing on pediatricians, business development and wellness initiatives. All
programs and events are designed to address the needs of the peanut industry to
succeed in a new landscape. Virtual formats, webinars, video, and audio
presentations will be more present in 2021.
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Peanut
Disease and Pest Problems Addressed by Student Winners at APRES
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To highlight the very best in
emerging production research, the National Peanut Board sponsored the winners
of this year’s Graduate Student Poster
Contest at the American Peanut Research & Education Society
(APRES) virtual annual meeting July 14-16. The
research projects and winners are as follows:
First Place Pin-Chu Lai, University of Georgia
Poster: Tomato
Spotted Wilt Epidemiology and Impacts on Peanut Yield
About the project: Spotted wilt disease of peanut (SWP),
caused by thrips-transmitted tomato spotted wilt virus (TSWV)is a serious hindrance
in peanut production. SWP incidence in modern peanut cultivars, which possess
field resistance to TSWV, has steadily increased since 2012 in Georgia.
However, SWP loss estimates have been inferences based on limited field studies
with anecdotal assessments of disease incidence, and the actual economic impact
of SWP on peanut yield is unknown. This project describes disease spread in
time and space and will aid in assessment of SWP’s impacts on peanut.
Pin-chu said, “I appreciated
the opportunity to share the hard work and those exciting findings in our
research with the peanut industry and community. After all, the foremost
purpose of research is to solve problems and make things better. I am grateful for the recognition of my accomplishment by the award,
which would push me further to keep doing great research.”
Second
Place
Ben Aigner, University of Georgia
Poster: Life Cycle and Fecundity of Peanut Burrower
Bug Under Laboratory Conditions
About the project: Peanut
burrower bug (PBB), is a serious pest of peanuts in the Southeast U.S. Adults
and nymphs feed directly on peanut seed with piercing sucking mouthparts
reducing seed quality and value. There is limited information on the insect’s
biology including its life cycle; therefore, a study was conducted to determine
PBB fecundity and development time from oviposition to adult eclosion. This
information is critical for development of an integrated pest management
strategy, as control tactics often exploit vulnerable life stages of the target
pest.
Aigner said, “Placing in the poster competition is an
honor for me and serves as great motivation to expand on this work as we look
forward to developing solutions for our incredibly resilient peanut
farmers. In these times, every dime counts for us graduate students and
the prize is greatly appreciated!”
Honorable Mention
Yun-Ching Tsai, University of Georgia
Poster: Towards Reliable Greenhouse Methods for Phenotyping Peanut
Susceptibility to Stem Rot
About the
project: Peanut
stem rot (white mold), caused by the fungus Sclerotium rolfsii, is one of the
most severe soil borne pathogens for U.S. peanut production. Only moderate to
low levels of resistance are shown in cultivated peanuts, hence, it is
essential to breed for white mold resistance. So far, field evaluation is the
main approach for assessing plant resistance. Reliable methods for in-vitro or
greenhouse evaluations are needed since field evaluation is costly and labor
intensive. We devised a method to reliably assess resistance to stem rot on
greenhouse cuttings.
Yun-Ching
said, “Appreciation goes to APRES for this recognition and honor. Thanks also
goes to my professors for their guidance and support. This recognition
fortifies my confidence in my graduate school career.”
For a full list of abstracts
submitted to APRES and more details on the winning projects, click here.
Search by student name.
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Virtual
World Peanut Meeting Highlights International Supply and Demand: Part 2
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Peanut leaders from across the globe gathered virtually at
the World Peanut Meeting earlier this month. Hosted this year by the Argentina
Peanut Chamber, WPM provided the latest updates on the supply and demand of
international peanut markets. In the July 14 issue of News in a Nutshell, we
presented key insights from the US perspective and in this issue, we share
highlights from Argentina,
China, India, EU, UK and other key countries.
Argentina has been a major player in the export market for years.
Their ability to quickly convert to high oleic peanuts gave them a market
advantage in Europe, where they have a 55 percent market share versus 14
percent for the U.S. Another advantage for Argentina is their blanching
capacity, which allows about 60 percent of their exports to be in the blanched
form.
China removed corn price supports in 2016, making growing
peanuts more attractive to farmers. Meanwhile, the government is shifting
production away from hilly land that is not suited to peanuts. 2020 plants are
up 10 percent to about 12 million acres and production is estimated to be 17
million metric tons. Strong demand for peanut oil and peanuts will keep ending
stocks from rising too much.
India plants more peanut acreage than any country in the
world, but low yields place them as second in production behind China. India
has been hampered by major logistics issues due to the pandemic. With their
fast-growing population and rising incomes, India is expected to become a net
importer of peanuts in the next few years.
On the demand side, the EU imported 740,000 MT of peanuts in 2019.
Argentina was the leading origin at 55 percent, followed by China 18 percent,
the U.S. 14 percent, Nigeria 8 percent and Brazil 5 percent. The most popular
items purchased in the pandemic have been peanut butter, large packs of peanuts
and coated peanuts. The lower sellers have been small packs and salted peanuts.
The United Kingdom has seen a substantial growth in peanut
butter consumption. Recent reports are that peanut butter sales have surpassed
sales of jams for the first time ever. Peanut butter is rightfully perceived as
a more nutritious option.
The information shared at WPM was beneficial to producers,
suppliers, buyers, and marketers of peanuts around the world.
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Recipe: Salted
PB&J Ice Cream Pie
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Ice cream is the quintessential treat of summer, but this
recipe for salted
PB&J ice cream pie is next level. An easy crust made from crackers,
peanuts, sugar, and butter forms the base of this salty-sweet pie. While the
filling is a mouth-watering swirl of fluffy whipped, no-churn peanut butter ice
cream and dollops of fruit jelly. It’s all the flavors of your favorite
sandwich served up for summer in an ice-cold slice of pie.
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News in a Nutshell is a bi-monthly e-newsletter from the National Peanut Board with the latest on USA-grown peanuts in the media, marketing and promotions, food allergy news, grower resources and much more. |
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Marketing & Communications Editorial Team |
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Ryan Lepicier Senior Vice President & Chief Marketing Officer
Lauren Highfill Williams Director |
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Cathy Johnson Associate
Keegan Treadaway Manager
Jada Linton, RD, LD Specialist |
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Catherine Karanja Specialist
Sherry Coleman Collins, MS, RD, LDN Consultant |
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