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News In a Nutshell | May 25, 2021
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National Institute of Food & Agriculture Accepts
National Peanut Board and The Peanut Research Foundation Research Topic
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USDA’s National Institute of Food & Agriculture (NIFA)
has accepted a joint proposal from the National Peanut Board and The Peanut Research
Foundation that will qualify for dollar-for-dollar matching funds for an
approved research project in the amount of $500,000. With completion of the
mapping of the peanut genome, a next important step is to link key traits in
peanut plants with genetic markers, which will make breeding more precise and
faster. NIFA has issued a call for proposals to the research community for the
research topic, “Use phenotyping to identify marker-trait associations in the
peanut core collection to expand the utilization of marker-trait associations
for yield improvement.”
NIFA requires a letter of support from the National Peanut
Board before considering proposals. Applicants should submit their entire
application to dchouston@nationalpeanutboard.org
for consideration and to obtain a letter of support for the proposal.
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National Peanut Board Launches Grow It Yourself Campaign
with Plant Kween and Apartment Therapy
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This past year has helped many people appreciate all the
things we can do ourselves – including growing plants. To celebrate the GIY
lifestyle (and consideration for peanuts and peanut butter), NPB developed a
fun-loving consumer-focused campaign to teach young Millennials and Gen Z how
to grow peanuts at home in a container garden.
The promotion ran May 10-19 and centered around a
partnership with Instagram influencer Christopher Griffin, aka @PlantKween, who
has more than 331,000 Instagram followers who look to them for plant
inspiration and self-care tips.
Like many Millennials and Gen Z’s, this was Christopher’s
first time growing a peanut, and his enthusiasm was contagious. On May 12,
Christopher offered his fans the opportunity to receive a greeting card with
their own peanut seed. Each registered fan received one greeting card from
Plant Kween and another one to gift to a friend – because GIY is always more
fun when it is shared.
In addition to Plant Kween’s audience, the activation also
utilized earned and paid media. The program officially launched with a
20-minute Instagram LIVE interview between Christopher and an editor from
Apartment Therapy, a digital site with a one billion monthly reach. Christopher
walked the editor through planting her own peanut and the duo took questions from
the LIVE audience.
We encourage you to engage in the conversation by leaving
your own peanut growing tips and experiences using the hashtag #GrowPeanuts or
by checking out @PeanutsHere, @PlantKween and @ApartmentTherapy on Instagram.
For more information on the campaign and to see 8 simple
steps to grow your own peanuts at home, click here!
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Peanut Allergy Prevention Through Early Introduction Online
Course
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The American Academy of Pediatrics recently released a new
online course through PediaLink. The free online course is eligible for
Continuing Medical Education and Maintenance of Certification Part 2 credit.
Over the last decade, research has led the way toward big
shifts in recommendations about infant feeding to prevent peanut allergies.
Starting with the Learning Early About Peanut Allergy (LEAP) Study and the
change in the latest Dietary Guidelines for Americans, research shows many
pediatricians still do not understand or embrace as the standard of care the
early introduction of peanut foods. If they are aware, they may struggle with
fitting the discussion into a visit. As a result, they may not effectively
equip parents to prevent peanut allergies with this simple intervention.
Upon completing the course, participants will be able to:
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Describe why the food introduction guidelines
were changed.
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Prepare to discuss potential barriers to the
early introduction of peanut foods.
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Identify infants who require evaluation prior to
the introduction of peanut protein.
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Recognize the signs, symptoms, and treatment
options of an allergic reaction.
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Explain early peanut protein introduction to
parents and how to prepare infant-friendly peanut-containing foods.
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Effectively respond to common parental concerns regarding early introduction of peanut-containing
foods.
To find out more information, click here.
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Chef Asha Gomez
The food I put on a plate brings together the culinary roots
of two special places where genuine hospitality and meaning are crucial
ingredients. These two Souths - the Southern tip of India and Georgia here in
the US are over nine thousand miles apart and would seem to be in separate
universes. Surprisingly, I have found their shared aspects - a warm humid
climate, abundant produce varieties, expanses of rice acreage, and busy coastal
communities along with a spirit of sharing, a gift for entertaining and
storytelling, a talent for creating bounty out of an often-modest pantry, and a
sincere embrace of simplicity, blend easily in my South by South cuisine. These
combined southern cultures, which value gathering family and friends around a
festive table, and my abiding appreciation of the expressive capabilities of
cherished foods are the touchstones of my cuisine.
Over the years, I’ve traveled around the world and cooked in
kitchens around the globe. Much of my cooking has found inspiration in these
international influences.
Peanuts, like rice, are a universal ingredient found in
cuisines all over the world. It transcends boundaries of class, status, and
cultural limitations. I’m often amazed at the humble peanut and its
versatility. My youngest recollection of peanuts is going to the beach at the
age of five, waiting in line for the street hawker who roasted peanuts in an
iron skillet over a wood fire. It was the highlight of my trip to the beach.
Fast forwarding to adult years here in Georgia, excitedly finding boiled
peanuts on roadside stalls off the highway. Needless to say, it’s been a
lifelong love affair with peanuts.
Recently, the National Peanut Board asked me to develop three recipes
for the Global Plant Forward Summit at the Culinary Institute of America. We
had people from all over the world join in on the virtual session and it was
heartwarming to share my love of peanuts - their nutritional properties and the
delicious dishes we can make with them. We made a salad with Thai peanut
dressing using peanut butter, highlighting a simple pantry ingredient that is
readily available in all our kitchens.
See the recipes Asha created here.
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Immerse Yourself in a Day on a Peanut Farm
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Join farmer Thomas Adams and his dog Lacey as they begin
their peanut harvest in Southeast Alabama. Envelop yourself in the warm fall
sunshine and take a 360-degree look around as you stand in the middle of a
peanut field. Imagine the smell of warm dirt and fresh peanuts as the digger plows
them from the earth. Watch as the combine rakes up thousands of peanuts and
drops them from an elevator into a trailer waiting to take them for processing.
Finish the day with a sense of accomplishment in a job well done as the sun
sets over the empty fields, ready for next year’s planting.
Watch the 360-degree video experience here.
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Recipe Created by Asha Gomez
Asha likes to mix all the ingredients in a mortar/pestle (it takes
time and is a labor of love). You can also just add all the ingredients to a
blender and blend it to a creamy consistency.
Mix all the salad ingredients in a bowl. Pour
the dressing over the salad and toss. Top the salad with the roasted peanuts.
Get the ingredients here!
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National Peanut Board
Calendar for
May 31 -June 30, 2021 |
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American Society of Nutrition Conference (Virtual)
| June 7-10 | |
UMass Chef Culinary Conference (Virtual) | June 8-10 | | National WIC Association Conference (Virtual) | June 15-17 | | American Association of Nurse Practitioners (Virtual) | June 15-Aug. 31 | | National Association of School Nurses (Virtual) | June 21-25 | | USA Peanut Congress (New Orleans, LA) | June 28-July 1 |
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News in a Nutshell is a bi-monthly e-newsletter from the National Peanut Board with the latest on USA-grown peanuts in the media, marketing and promotions, food allergy news, grower resources and much more. |
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Marketing & Communications Editorial Team |
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Ryan Lepicier Senior Vice President & Chief Marketing Officer
Lauren Highfill Williams Director |
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Jada Linton, RD, LD Associate
Lindsay Stevens Specialist
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Catherine Karanja Specialist
Sherry Coleman Collins, MS, RD, LDN Consultant |
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