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News In a Nutshell | September 28, 2021
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Early
Introduction New Parent Campaign Achieves 8.9 million Impressions
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Many
parents have hesitancies when introducing peanuts to their infant for the first
time. To help parents feel confident, the National Peanut Board partnered with
influencers and healthcare professionals to document their journey of early
introduction to their infants at home. Fans and followers of these individuals
can learn about common concerns, introduction techniques and allergic versus
behavioral reactions to foods. You can view all of the videos here.
Madison
Miller is
a mom of two from San Diego. She met with Dr. Jacobs to discuss the importance
of introduction how she introduced peanuts to her daughter Riley and how she
plans to introduce them to her second daughter, Kinsley. Theresa R. Jacobs,
M.D., FAAFP is a board-certified family medicine physician providing the
highest quality comprehensive health care to the uninsured and underserved at-risk
populations at Oakhurst Medical Centers.
Amanda
and Dane NewSan are
dancers and studio owners in California. They met with Dr. Kathleen Wilson to
talk about early introduction methods and share their first time introducing
peanuts to their daughter Evie. Kathleen Wilson, Ph.D., CPNP, FNP– BC, BC-ADM,
FAANP is on staff at Walden University in Tallahassee, FL where she specializes
in endocrine conditions, pediatric primary care, adolescent health, and family
health.
Blair
Flynn is a yoga
instructor and a mom of two. She spoke with Dr. Jones about early introductions
techniques and made a plan for introducing peanuts to her daughter Paige. Dr.
Michelle Jones, MD, FAAFP is with Wilmington Health in Wilmington, N.C. She
works in Family Medicine and specializes in Preventive medicine for all ages
(newborns, pediatrics, adolescents, adults, and seniors), skin biopsies, joint
injections, pap smears, and immunizations.
You can
check out each influencer’s journey on our Prevent Peanut Allergy website here. Our campaign resulted in over 8.9
million impressions reaching over 15,205 individuals on YouTube with a combined
potential audience of over 240,000 subscribers.
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PB&Japan
Campaign Celebrated Peanut Butter and Soccer
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During the
2021 Summer Games, the National Peanut Board and The18, a leading soccer media
brand, teamed up to celebrate everyone’s favorite sandwich, as well as our
favorite things about the games in Japan.
The PB&Japan campaign, which ran from mid-July to late
August, featured web content on The18 website and social media platforms
including articles, videos and graphics highlighting all things soccer and
peanut butter—from cultural happenings surrounding the games to
behind-the-scenes to historical look-backs and more. Four of the campaign
videos featured well-known soccer players Sydney Leroux
who plays for Orlando Pride and Weston McKennie who plays for Juventus.
The
campaign generated more than 12 million impressions with a 29% engagement rate
on content (likes, comments, shares). The18 conducted pre- and post-campaign
research among its audience. Based on results of the study, the campaign
genuinely increased Millennial affinity towards peanuts and peanut butter.
Highlights include:
- +23%
Lift in viewing peanut butter as a good fit for people with an active
lifestyle.
- +13%
Lift in purchase intent for peanut butter.
- +10%
Lift in viewing peanuts as a superfood.
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Cracking
the Shell on Sustainability of the Humble Peanut
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By: Bob
Parker
You may
have seen headlines about the Intergovernmental Panel on Climate Change (IPCC)
report around the state of the environment. It sounds like a “code red” for
humanity. There may not be agreement on
the causes, manmade or natural, but many farmers I talk to have seen climatic
changes on their own farms. Without a doubt, our industry and farmers
everywhere are and will be impacted by rising temperatures, regardless of
cause.
So, what
does this mean for the peanut industry? Long before intergovernmental reports,
farmers were concerned with caring for the land because they knew it meant
being able to farm into the future. They want to leave the farm to their
children, so investing in conservation research and sustainable practices means
investing in their future and their children’s.
However,
as evident by the world around us and recent news, the stakes are getting
higher. And as an industry, we have an opportunity to be a part of the
sustainability solution and an obligation to continue finding ways to be even
more environmentally friendly.
Today more
than ever, consumers are eager to know where their products come from and their
environmental impact. Peanuts have an incredible and evolving sustainability
story and we must come together to tell it. Here are some places to start.
To read
more of Bob’s article, click here.
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October is
Pet Health Awareness Month, and we know how much dogs love peanut butter. But
you may have questions about whether or not all peanut butter is good for your
pup and how much to give to dogs. The good news is that regular peanut butter
is safe to give your dog as a treat. The ingredient causing the problem is
Xylitol, a sugar substitute found in lower or sugar-free products. If the
peanut butter you give your dog doesn’t contain Xylitol, then your furry friend
can enjoy it. We spoke with a veterinary nutritionist to get some insight into
peanut butter safety for dogs.
Dr. Susan
Wynn is an author, speaker, veterinary nutritionist and specialist in
integrative medicine with BluePearl Georgia Veterinary Specialists. She says
that when it comes to animal nutrition, “one of the biggest challenges is
misinformation on the internet. You can find any information you want to back
up any kind of opinion you have on the Internet and a bunch of them are wrong,
so it’s a giant problem.” Still, there are certainly some concerns that are
justified when it comes to what is safe to feed your pets.
“Most
people tend to think of dogs and cats as small humans,” says Wynn. But the fact
is while animal nutrition has some similarities to human nutrition, there are
things that are ok for human consumption that are not for animals. For instance, the sugar substitute Xylitol
can be found in commercial products for human consumption, including peanut
butter. While this sugar-alcohol is safe for humans, it’s poisonous for dogs
and cats. According to Wynn, “there have been plenty of cases of toxicity due
to xylitol. We know it’s highly toxic in dogs and cats.”
That said,
regular peanut butter is not toxic to dogs. It’s important to read ingredient
labels before feeding any human-grade products to animals. Wynn’s advice is “if
you are going to use peanut butter to give your dog treats or medicine, which
many people do, it should only have peanuts, salt, and maybe sugar. Make sure
it doesn’t have Xylitol.”
Find out
more here.
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The
Peanut Podcast Releases First Two Episodes
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The first
two episodes of The Peanut Podcast are live! Visit https://www.nationalpeanutboard.org/podcast/ to give them a listen. Hosts
Lindsay and Lauren dive deep into peanut allergy and share why NPB has been
committed to the issue for more than 20 years, starting with Virginia peanut
farmer, Dee Dee Darden.
In episode
1, you’ll hear from NPB President & CEO Bob Parker, NPB consultant and
registered dietitian Sherry Coleman Collins, NPB Chairman Andy Bell and NPB
inaugural Virginia Board member Dee Dee Darden. Our guests shed light on the
early dark days of peanut allergies, challenges with diagnosing peanut
allergies and our commitment to peanut allergy research.
In episode
2, we speak to Bob Parker, Sherry Coleman Collins and NPB agency partner
marketing expert Mark Dvorak and take a deep dive into peanut allergy treatment
and early introduction of peanut foods to infants, as well as the study that
changed what we know about peanut allergy prevention.
In The
Peanut Podcast, you’ll learn the high points of where we’ve been, what’s been
accomplished and what the future looks like for peanut allergy. Listen and
subscribe at https://www.nationalpeanutboard.org/podcast/.
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Recipe: Peanut
Butter Breakfast Cookies
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Created for National Peanut Day
by registered dietitian and peanut fanatic Elaine Magee, these Peanut Butter Breakfast
Cookies are perfectly soft and chewy with lots of yummy peanut butter flavor,
and they’re simple to make. Find the recipe here.
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National Peanut Board
Calendar for
October 1 - 31, 2021 |
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AAFP Family Medicine Conference (Virtual)
| September 28-October 2 | |
American Academy of Pediatrics (Virtual)
| October 8-11
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AND Food &
Nutrition Conference & Expo
(Virtual)
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October 16-19
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FARE
Research Retreat (Virtual)
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October 18-20
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International Foodservice Editorial Council IFEC (Annapolis, MD)
| October 25-27 |
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News in a Nutshell is a bi-monthly e-newsletter from the National Peanut Board with the latest on USA-grown peanuts in the media, marketing and promotions, food allergy news, grower resources and much more. |
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Marketing & Communications Editorial Team |
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Ryan Lepicier Senior Vice President & Chief Marketing Officer
Lauren Highfill Williams Director |
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Lindsay Stevens Specialist
Sherry Coleman Collins, MS, RD, LDN Consultant
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Catherine Karanja Specialist
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